I often tweak my social media bio to keep it recent and lively. I create a number of variations of my bio, using slightly different wording and “tone of voice” for each social network.
In this article, you’re going to be taught 5 simple suggestions for bettering your social media bio. (I’ve a free printable PDF of this article for you, in case you like to update your bio later.)
Crafting Your Bio: Tweet, Tweet!
Whenever you write your bio, think “Twitter.” Twitter provides you only one hundred sixty characters in your bio, so it’s an excellent exercise in writing tight. You’re compelled to boil down who you might be and what you provide into the least amount of characters.
Your 5-Minute Bio Beef-Up Challenge
Log in to the social media account you utilize most, whether or not that’s Twitter, Facebook, Instagram, or whatever.
Go to the “Edit Profile” area and click on to start modifying your bio or “About” information.
Before you start modifying, read via the next five tips, and use them as a checklist for beefing up your bio.
Tip 1: Put essentially the most relevant particulars first.
You’ve gotten seconds to realize the attention of potential fans. They need to know what it’s a must to supply and why they should care.
Frankly, individuals who comply with you don’t care much about you. They care about themselves. They care about discovering life-changing content. So, flip that bio on its head and put your followers’ interests first.
Tip 2: link on bio to a targeted message or offer.
You’ll be able to put your followers first and simultaneously build your e mail list by linking to a touchdown web page that provides a freebie in alternate for an electronic mail address. It’s a win-win.
Once I up to date my Twitter bio, I linked to a current weblog submit (the put up features a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I additionally requested my followers to share the link:
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Tip 3: Sound like yourself.
Your bio mustn’t sound like your resume or CV. Nor ought to it embody industry jargon or acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that same conversational voice.
Tip 4: Embody keywords and phrases particular to your enterprise
Ask yourself: “What would I google with the intention to find this bio?”
Search engines like google and yahoo index your social media accounts; the textual content in the “description” space of the search results is taken directly from your bio.
Tip 5: Use action verbs
Inject liveliness into your bio with motion verbs. Here are 116 verbs to energize your writing.
Link to your website.
The bio space of each social network offers you a spot to enter your netsite URL. Your netsite address is just not included in the character rely (besides on Instagram).
When you add your netsite address, test it to make sure it’s clickable (in different words, don’t insert a plain text link; ensure that it’s a hyperlink). In some cases, you could embrace the http and/or the www to make the link click onable.