Stock footage has seen a meteoric rise in reputation previously 10 years. The reasons for this are many and diversified, for example the explosion in internet video, advancements in digital camera technology and a rise in stock video publishers. As with anything that enjoys a sudden rise in recognition, there will probably be skeptics and critics ready in the wings to focus on the negatives. This has given rise to a number of myths and misconceptions about the industry – lets check out just some of the commonest misunderstandings.
This is likely one of the more widespread misconceptions in relation to b-roll, and this isn’t solely unjust. In the early days, stock footage was truly pretty costly as a result of high value of digital camera gear and distribution – however with know-how advancements and higher internet speeds (at a decrease rate) the worth of stock footage has dropped dramatically. This is in fact good for the consumer, however not so good for the videographers shooting and selling it. There are now even internetsites that provide fully free stock footage; it just goes to show you don’t all the time get what you pay for, you may get so much more!
It’s Low Quality
This couldn’t be further from the truth. The stock footage trade is likely one of the most competitive online industries, and this has pressured producers to increase requirements across the board. This coupled with the truth that digicam technology has improved dramatically, means that it is now simpler than ever to acquire broadcast high quality video clips, generally at a fraction of the cost of shooting it yourself.
Purchasers Hate It
I usually hear from other filmmakers “we won’t use stock footage, because if our client found out they’d kill us!” Unless the consumer has paid for a customized and unique film service, then nine instances out of ten they don’t seem to be going to be worried about a number of stock clips showing of their video. With our production firm, our shoppers often count on us to incorporate some form of stock media, whether it’s within the form of footage, images, music, whatever. The fact is that stock footage can truly enhance the overall production worth of your video, which can only be a very good thing. It also saves you a heap of time, but don’t inform your shopper that!
It is Tacky
Okay, I admit it, there are some fairly damn tacky stock video clips out there, however don’t let your experience of some clips tarnish your general opinion of a whole industry. Most tacky clips embrace are a result of poor directing, and poor acting. There are some really high high quality clips out there that convey messages successfully and are not cheesy; you just have to do some digging in the fitting places.
I May Get Sued!
This is a standard one which arises from a misunderstanding of stock footage licensing. There are various licenses on the market that every one serve totally different purposes; some netsites even set their own licensing terms for his or her publishers. On the entire, stock footage distributors are very good at displaying the license terms on the clip download pages, or in their phrases and conditions. Bear in mind to obtain actor launch varieties for any clips involving people.