The final round of matches in the English Premier League (EPL) was watched throughout the globe. Actually, nearly all of the TV viewers that noticed Manchester City crowned as champions was outside of England.
In 2008 the EPL proposed Game 39. This was a global round of fixtures between EPL groups to be performed on the identical weekend in venues around the world. It was thought that as much as £80m ($135m) is likely to be made every year.
However Game 39 by no means happened. Fans in England were not eager on the idea and football’s world governing body FIFA have been none too pleased. Nevertheless, this has not stopped English teams from cashing in on the recognition of the competition overseas.
Pre-season pleasant games have changed into international tours. North America and Southeast Asia are the most well-liked destinations. Arsenal, Tottenham, Chelsea, liverpool fc tickets for sale and both Manchester clubs went jet-setting before the season kicked off.
Each years, the Premier League Asian Trophy is contested between three EPL groups and a consultant from Asia.
There’s now even the submit-season tour. Just days after lifting the trophy Manchester Metropolis shall be off to UAE.
Nevertheless, TV is where the recognition of the EPL is really switchred to cash earned. The new deal which runs from 2013-sixteen is value almost £5.5bn.
Over £2bn of this comes from the sale of overseas rights. Thailand, Singapore, Hong Kong and Malaysia paid £650m between them.
This season ninety eight% of all Premier League matches had been available to TV viewers outside of England. North Korea and Albania are the only international locations not to have some type of rights agreement in place.
Spain’s La Liga, Italy’s Serie A and Germany’s Bundesliga do not come close to the flexibility of the EPL to generate TV cash outside of Europe. This is despite Spain’s well-identified teams and players.
As for a lot of British companies, the time zone, language and first mover advantage help.
Games that traditionally kick off at 3pm in England can be broadcast at 10pm or 11pm in Southeast Asia.
Though the traditionalists may not prefer it, weekend matches are staggered to maximise both the UK and world TV audiences.
In America, the EPL rights were just lately taken over by NBC which has massively elevated the number of houses in which football, sorry I ought to say soccer, might be watched.
In Spain, games traditionally kick off at 8pm which would air at about 3am in Asia. It is only in the previous couple of years that some games have been brought forward with Asian viewers in mind.
The English language is of course a natural advantage. Bayern Munich often is the present European Champions, however the attraction of the Bundesliga overseas is hampered by limited understanding of German.
English football was also the first European football to be broadsolid in lots of countries. The BBC and ITV had been showing top flight English football all over the world even earlier than the Premier League was formed over 20 years ago.
It’s also no coincidence that English football is in style in Commonwealth international locations and where you discover concentrations of English expats.
The nature of the competition
EPL chief Richard Scudamore attributes the global appeal to the intrinsic value of the product.
In England football is described as quick and fanatic and performed in atmospheric stadiums often full to capacity. The games are additionally viewed as more aggressive than in rival leagues.
This is partly because TV cash in the EPL is distributed more equally.
The champions Manchester City are anticipated to pick up round £100m in TV money this season. The bottom club Cardiff will have to make do with about £60m.
In Spain, the place clubs negotiate particular person TV offers, Barcelona and Real Madrid will rake in more than the EPL Champions, an estimated 150m euros each. This is four instances more than the third highest deal and more than 10 occasions what half the groups within the division will receive.